Wyke Farms, the award-winning Somerset cheesemaker, has been crafting Cheddar for generations. But their unique story wasn’t coming through strongly enough in their branding and communications.
By showcasing their expertise, provenance and love for the land, as well as unlocking the power of their heritage, both the trade and consumers got to see the brand’s true depth. Their wonderful story was told across multiple channels, including a new ecommerce website, which helped them become the UK’s no.1 selling farmhouse Cheddar.