Mizuno’s sport products are crafted with innovative technologies, so they’ll never let you down in the moments that matter. They needed a multi-sport, European campaign that would make them the brand of choice for athletes.
This was achieved by creating engaging communications that demonstrated the benefits of each product’s unique technologies. Ambassadors from key sports were also occasionally used to add further credibility and emotion. Each season I helped produce the asset pack for every product, which was rolled-out across multiple channels in several territories.